The King DMAD students took the social media bull by the horns again at the Bristol Rhythm and Roots Reunion this year. The event was even bigger than last year. While dozens of photographers roamed through the crowded streets and back-stages, other students remained at headquarters acting as @BristolRhythm and reposting the best photos and/or videos from Instagram or Twitter. The social media marketing goal was to capture and share the Bristol Rhythm experience.
Professional video group Live & Breathing came back to the festival again this year to record selected bands from the festival in the ambiance of the L.C. King Manufacturing factory. King DMAD students were able to get some extensive hands-on time recording with the group running shifts all day from Friday until Sunday.
Charlene Baker, the Director of Marketing/Communications for the Birthplace of Country Music, which produces the event, had this to say about the King students:
“BCM loves the opportunity to work with King’s Photography and Digital Media students and staff at Bristol Rhythm & Roots Reunion each year. The department blankets our social media channels with coverage throughout the festival from the students’ perspective of the event. The results are a fun, fresh, and professional. Their enthusiasm and team work at the event is so valuable to our organization. The department is a huge asset to the University and our community.”